Many home improvement companies have been slow generate any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is evolving though, mainly due to quantum leaps in technology, composite door manufacturing to be a prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced with a choice of a new family saloon or a new Rolls Royce for upon the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for a real estate improvement company in Devon that has for decades been retailing UPVC windows and doors. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal explanation for this was males that the pros in the redecorating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of level of competition were offering. Getting into the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was beyond reach. So the first thing we did would have been to get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the push.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little distinction between the door manufacturers here as each one of those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to bring up that with enhancing British Standards in the composite manufacturing industry, the manufacturing processes were extremely similar.
Where some companies fell down though was when we asked them everything they were going you want to do to help us to sell their products. The lack of advertising support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to light. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would have see which door manufacturers would assist us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when i was going to be ordering from food with caffeine . suppliers for years, so why whenever they not share the actual world start-up cost?
There were seven companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or just proving samples regarding charge. Two companies totally outshined the rest and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to end up being the market leader in the forthcoming had obviously done their homework and deliver cutting-edge technology such the own-brand website which retailers can use for in-home demonstrations also as marketing and advertising tool. This website has a design feature that allows potential purchasers to find the style, colour and furnishings for their ideal door and packed with shows the finished design and price instantly, even including net ordering gym.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA